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![The convenience store chain, GS25, collaborated with the beer company Heineken. This is a pop-up store operated at GS25's Hapjeong Premium Store in Seoul and Ingu Beach Store in Yangyang, Gangwon-do in collaboration with Heineken. [Image courtesy of GS25]](https://songdochronicle.com/wp-content/uploads/2022/10/Korean-convenience-stores-targeting-the-MZ-generations-Chaeyoon-Jung-1.jpg)